Content, brand and creative direction in B2B tech
I lead content and video strategy, international events and the creative direction of campaigns. In cybersecurity, where the product works best unseen, I make sure it gets noticed, understood and remembered.
About
I come from B2B tech, and for the past few years I've worked in cybersecurity. I was part of the core team behind a full rebrand, a brand refresh and two website redesigns, and co-created a set of company values.
My MA is in Applied Psychology, and that's still where every project starts for me: where will people's attention go, what will they actually understand, and what will they remember a week later? Those questions decide whether the work lands.
I moved into strategy and leadership through hands-on work, and I haven't let go of it. I still design, direct and edit, which makes my briefs sharper and my feedback more useful. I set a high bar for the work, and I look after the people doing it.
Recommendation
“She owned execution end-to-end… she sought out responsibility, absorbed new challenges faster than most, and never waited to be asked twice.”
Former manager, CMO
More recommendations ↓What I bring to a team
I keep the website, decks, social media, sales material and events consistent with the brand, and turn it into practical guidelines and ready-made templates that non-designers can actually use.
Core team member on a rebrand and a brand refresh
I set the creative direction for content and campaigns across digital, print, video and events, working with in-house and agency teams, and still design a good share of it myself.
200+ on-brand assets delivered
Product explainers, employer branding films and keynote openers, from brief and script to final cut. I direct the shoot and lead the crew, editors or agency, so complex technology becomes a story people can follow.
15+ product and brand films a year
I lead trade shows and customer conferences from concept to show floor: booth design, stage look, swag, signage, suppliers and budgets, all built around the conversations and leads the business needs. I often photograph them myself too.
50+ international events in 14 countries
01Videography
In cybersecurity, the product often gives you nothing to point a camera at. The work is making it visible anyway, and simple enough to follow. The credit on each film shows my role: where it says only “Directed”, I led the project from creative concept to final delivery, with an agency or colleagues handling production.
02Designs
Paid social, reports, posters, roll-ups and conference leaflets, all my own work. Each piece appears twice: the design itself, and an AI-generated mockup of it in use.
03Events
Fourteen countries on five continents: trade shows, sponsored summits and a hosted customer conference in Oslo, built with local suppliers.
Sponsored and field events Hosted customer conference
Select a highlighted country to see its events
Case studies
A six-figure sponsored booth at a 44,000-person show in San Francisco, and a six-figure invite-only conference for fifty top customers in Oslo.
Sponsored trade-show presence
“We put a working oven in a trade-show booth.”
At a show this big, the booth fee only gets you floor space. RSA is a big, loud show. Around 600 exhibitors spend four days talking to the same buyers, and the sponsorship fee only buys you the floor space. Whether anyone stops at the booth, and whether those conversations are worth anything afterwards, comes down to what you plan months before the doors open.
I turned the booth into a house, and baked cookies in it for all four days. The concept, “the home of mobile app security”, grew out of the theme I'd created for the company's customer conference, so both events told the same story. Adding a working oven was my call. Once people came over, they tried an ROI calculator we'd built for the show on tablets, putting in their own numbers to see what the solution would save them. Swag and signage followed the same idea, so the stand read as one thing rather than three.
People smell cookies before they read a sign. Smell reaches people before a sign does, and it pulls them in before they've decided to stop. The calculator then made the conversation about their numbers, not ours. The booth did the inviting, so the team could spend its time talking to the right people.
Gallery · 9 photos
Owned white-glove executive event
“Fifty of the company's most important customers, in one room, for two days.”
Fifty key customers in the room, more watching online, and no room for mistakes. This was one of two customer conferences I worked on. The other grew to hundreds of attendees; this one was a white-glove programme for fifty top customers, also streamed live. Everyone in the room was someone the company could not afford to disappoint, and the programme had to work just as well for people watching from a desk.
I started with the theme and built everything else around it. The theme came first, and everything else was checked against it: what the keynote said, how the room looked, what people were handed, what the stream cut to between sessions. Working that way with the production company meant the technical build and the creative idea were decided together, instead of one being retrofitted to the other.
The room, the stage and the stream all felt like one event. At that level, guests notice when details don't match. One theme gave everyone, from the AV crew to the speakers, the same test for every decision, so the room, the stage and the stream felt like one experience.
Gallery · 9 photos
04Swag
The best swag carries an idea, not just a logo: socks marked “at rest” and “at runtime”, or candles for a booth built as a house. Some pieces I designed myself, and I handled every one from choosing the product to shipping it on deadline. Each appears twice: the design, and a mockup of the finished piece.
05Photography
I shot and edited all of these. I've chosen event photos because they show the most range: changing light, no second takes and people who aren't posing. All of them were delivered ready for social media, press and the company website.
06Leadership
On every project I own, I lead the people who make the work: in-house specialists, agencies across Europe and colleagues across the company. What keeps them moving is clarity: a sharp brief, feedback with the reasoning behind it, and a calm head when deadlines get close.
I lead the in-house content writer and graphic designer on every content project I own. I align the stakeholders, set the brief and the creative direction, and keep everyone on one clear idea until the work is delivered. I also handle all the internal coordination, so the people making the work can stay focused on it.
What an in-house colleague says ↓I set the creative direction for motion agencies and animation teams in London, Ireland, Bulgaria and Oslo, then brief, coordinate and steer them through every project. Working across cultures has taught me to adapt how I communicate, so feedback lands the same way wherever the team is based.
What an agency partner says ↓I co-created the Brand Champions employer branding programme, onboarded all 15 champions and led the group for a year, with monthly check-ins that turned colleagues into confident, on-brand content creators.
I bring product marketing, sales, design and motion specialists together around one story, and report on all of my work to the C-level. The brief for the explainer film above came straight from the CEO and CTO.
What my former CMO says ↓My MA in Applied Psychology meant five years of methodological training and research involving 3,000 participants. It's why I treat leadership as a question of human behaviour: how trust is built, what motivates someone, and how feedback lands.
I played volleyball professionally and won a national title. The final is what people ask about. What I remember is the season: the early mornings, the losses we had to talk our way back from, the teammates who needed a push and the ones who needed quiet. That's where I learned to set a big goal, break it into days, and lead people through the hard middle. Now I run marathons, one kilometre at a time.
Chosen as the company's AI representative, and recognised with a company award in the Ambition category.
Recommendations
Feedback from people I've reported to, worked alongside, partnered with and commissioned. Shared here by role only. Full versions, with names and contact details, are available on request.
“The breadth of what she took on and how much she continued to grow over the years was impressive.”
“Nikola was often forced to stretch and cover tasks across all functions. The breadth of what she took on and how much she continued to grow over the years was impressive. She ran integrated campaigns spanning digital, print, video, and events, managed 40+ international conferences across EMEA, APAC, and North America, and co-founded our “Brand Champions” employer branding program, an initiative she conceived. She had her hands in every marketing activation we did, continually displaying her versatility and capability.”
“…every time, the process has felt clear, calm, and very well managed.”
“Nikola is honestly such a pleasure to work with. We’ve worked together on more than five projects so far, and more to come soon and every time, the process has felt clear, calm, and very well managed.”
“…highly proficient and very switched on, with a great work ethic and communication skills.”
“While providing freelance design and illustration services for Promon, I’ve had the pleasure of working closely with Nikola on a variety of projects. Professionally, Nikola is highly proficient and very switched on, with a great work ethic and communication skills. In terms of character, Nikola is enthusiastic, approachable, and would be an asset to any working environment/team.”
“…an outstanding collaborator and brilliant creative mind!”
“Nikola is an outstanding collaborator and brilliant creative mind! She consistently brings both fresh and authentic ideas and tops it off with a positive attitude.”
“When there's feedback, she explains the thinking behind it and brings strong creative perspective.”
“There is no unnecessary back and forth, and when something needs attention, it is escalated at the right time. What I also really appreciate is her creative direction. When there's feedback, she explains the thinking behind it and brings strong creative perspective. And on top of that, she is also very open to collaboration, which makes the whole process feel genuinely enjoyable.”
“Your guidance, your clear direction on who to connect with, and the sheer amount of work you handled had a massive impact on making SHIELDCON 2025 the success it was.”
“I feel truly proud of what we accomplished together. The biggest thanks goes right back to you, Nikola, for being such a supportive colleague from day one. Your guidance, your clear direction on who to connect with, and the sheer amount of work you handled had a massive impact on making SHIELDCON 2025 the success it was.”
